Bridget Higgins is the Director of Marketing and Public Relations of Sun Valley Company. Bridget is a brand builder, who uses her global brand and marketing strategy skills to drive awareness & performance of Sun Valley Resort. Previously, she led the Aloft Hotels brand at Marriott International, driving brand vision, strategy, growth, and performance through the largest merger in hospitality.

Bridget received a BA and an MBA from the University of Notre Dame. While pursuing her undergraduate degree, Higgins was a member of Notre Dame's Varsity Women's Lacrosse team and was a 3-time Monogram winner. Bridget lives in Ketchum, ID.